People hire people, not firms — which is exactly why an outdated or inconsistent attorney photo does more damage than it seems like it should. A referral who sees a sharp headshot on the website and a five-year-old, differently-lit photo on Google or LinkedIn quietly wonders which one is current. Where mismatched photos usually live … Read more
A rebrand feels finished the day the new website goes live — but the old logo rarely disappears. It stays live on directory listings, old PDFs, a review site profile, sometimes even a cached Google Business Profile photo. Months later, a referral finds the new site and the old branding in the same search, and … Read more
Family law and estate planning practices in Fort Worth run heavily on referrals — a past client, a friend, a financial advisor pointing someone your way. But a referral doesn’t mean a client walks in blind. It means they get a name, and then they check you out themselves. That check happens across three or … Read more