Neither extreme works well: a website left completely untouched for five years grows stale, but chasing constant redesigns wastes money on changes that don’t meaningfully improve results. A steady middle rhythm works best.
This post is part of our Fort Worth Attorney’s Website Trust & Client Experience Playbook.
Small, Ongoing Updates — Monthly or Quarterly
- Publishing new blog content, even one post a month
- Updating attorney bios as experience, cases, or focus areas evolve
- Refreshing testimonials as new ones come in
- Checking that contact information, hours, and links are still accurate
Bigger Reviews — Annually
Once a year, it’s worth stepping back and asking bigger questions: does the messaging still reflect how the firm actually wants to be positioned? Are competitors’ sites now noticeably more polished? Has anything about the practice areas or team changed enough to need new pages?
Full Redesigns — Every 3 to 5 Years, Roughly
Design trends and user expectations shift gradually. A site that felt modern five years ago often starts to feel dated, even if nothing is technically broken. A full redesign every three to five years keeps a firm looking current without redesigning reactively every time a trend shifts.
Signs You Need to Act Sooner Than Planned
- The site looks noticeably older than competitors’ sites
- It performs poorly on mobile, or loads slowly
- It doesn’t reflect the firm’s current practice areas or team
The Real Answer
Think of website maintenance less like a single event and more like the ongoing upkeep of a physical office — small things get tidied regularly, and every so often, a bigger renovation makes sense. A firm that treats it this way rarely ends up with a site that feels embarrassingly out of date.
Related Reading
- How to Choose a Web Designer as a Fort Worth Attorney
- Website Security Basics Every Law Firm Should Know
- DIY Website Builders vs. a Professional Designer
For more on this, see Google’s web.dev guidance: web.dev.